SymmetriqArtificial Intelligence and Its Applications in Advertising Revenue Management, Media Planning…Throughout history, an advertising transaction has involved two parties, where one party has something to sell that the other party is…5 min read·Mar 13, 2021----
SymmetriqAn overview of the AdTech EcosystemAdTech stands for Advertising Technology that represents an ecosystem of technologies and the associated infrastructure involved in buying…7 min read·Dec 13, 2020----
SymmetriqAdvertising Yield Management: Guide for PublishersPublishers are in search of the promised land to perfect yield management and have always been elusive to get there. Order Management…4 min read·Nov 16, 2020----
SymmetriqFive Benefits of Ad Order Management System to increase publisher Ad SalesDigital advertising and sponsorships are a big revenue stream for most of the publishers. The adtech eco-system is complex and is fast…3 min read·Oct 31, 2020----
SymmetriqA complete guide to OTT Advertising by SymmetriqWhat is OTT Advertising?5 min read·Sep 19, 2020----
SymmetriqOver-The-Top (OTT) Advertising Market Landscape — IndiaAs the world starts to get back on its feet due to the COVID-19 pandemic, one space that has significantly benefitted from having people…4 min read·Sep 14, 2020----
SymmetriqStreamline Ad Sales with Symmetriq and Increase RevenueEvery salesperson’s nightmare is not able to reply to an RFP from an advertiser or an agency on time to close the deal. If your sales team…4 min read·Aug 11, 2020----
SymmetriqWhat is Ad Operations?It is no secret that advertising is the lifeline for most of the publishers to generate revenue. All publishers big or small needs to…4 min read·Aug 6, 2020----
SymmetriqMedia Planning and Selling Lifecycle — A Sell Side ViewA media plan is a document that describes the objective, strategies, media mix, and media schedule for reaching the right targeting…4 min read·Aug 2, 2020----
SymmetriqHow publishers manage advertising inventoryIf you are a publisher in online media or print or OTT, you must be having an inventory calendar created inside Excel sheets or you might…3 min read·Jul 31, 2020----
