Artificial Intelligence and Its Applications in Advertising Revenue Management, Media Planning…Throughout history, an advertising transaction has involved two parties, where one party has something to sell that the other party is…Mar 13, 2021Mar 13, 2021
An overview of the AdTech EcosystemAdTech stands for Advertising Technology that represents an ecosystem of technologies and the associated infrastructure involved in buying…Dec 13, 2020Dec 13, 2020
Advertising Yield Management: Guide for PublishersPublishers are in search of the promised land to perfect yield management and have always been elusive to get there. Order Management…Nov 16, 2020Nov 16, 2020
Five Benefits of Ad Order Management System to increase publisher Ad SalesDigital advertising and sponsorships are a big revenue stream for most of the publishers. The adtech eco-system is complex and is fast…Oct 31, 2020Oct 31, 2020
Over-The-Top (OTT) Advertising Market Landscape — IndiaAs the world starts to get back on its feet due to the COVID-19 pandemic, one space that has significantly benefitted from having people…Sep 14, 2020Sep 14, 2020
Streamline Ad Sales with Symmetriq and Increase RevenueEvery salesperson’s nightmare is not able to reply to an RFP from an advertiser or an agency on time to close the deal. If your sales team…Aug 11, 2020Aug 11, 2020
What is Ad Operations?It is no secret that advertising is the lifeline for most of the publishers to generate revenue. All publishers big or small needs to…Aug 6, 2020Aug 6, 2020
Media Planning and Selling Lifecycle — A Sell Side ViewA media plan is a document that describes the objective, strategies, media mix, and media schedule for reaching the right targeting…Aug 2, 2020Aug 2, 2020
How publishers manage advertising inventoryIf you are a publisher in online media or print or OTT, you must be having an inventory calendar created inside Excel sheets or you might…Jul 31, 2020Jul 31, 2020
